Updated 2026 · Ordered by fit

B2B Wave alternative:
4 honest picks for Shopify-first wholesale.

B2B Wave is a standalone B2B platform that runs on its own domain (MyCompany.b2bwave.com), with serious plans starting at $295/month. Most people searching for an alternative want one of two things: a much lower price, or a deeper Shopify integration instead of a separate platform. This list is ordered that way — biggest price drop and most Shopify-native first, philosophical cousins to B2B Wave last. Hasil is one of the four. We tell you exactly when it's the wrong pick.

Quick verdict

If you only read one section

  • You want a much cheaper, Shopify-native overlay → Wholesale Gorilla (from $34.95/mo).
  • You want the lowest-risk way to test Shopify-native B2B → Sparklayer (free plan, paid from $49/mo).
  • You already qualify for Shopify Plus → Shopify native B2B replaces the whole third-party category.
  • You want B2B Wave's separation, without its price or App Store dependence → Hasil Pricing (separate gated subdomain, Admin API token only).
  • You also need Odoo ↔ Shopify sync → Only Hasil bundles it (Pricing + Sync, 20% off the second product).

The list

4 B2B Wave alternatives, ordered by fit.

#1 is the biggest price drop with the most Shopify-native shape. #4 is the closest in philosophy to B2B Wave itself. Your priorities may re-rank this — that's the point. Every row links to the vendor's own pricing page so you can verify.

1

Wholesale Gorilla

Lite $34.95 / Advanced $69.95 / Premium $149.95 per month · 21-day free trial

Shopify App Store overlay app · wholesale lives inside your existing Shopify storefront

Compare to Hasil

Closest fit if: Merchants leaving B2B Wave because the $295/month Pro tier is too much, AND who would rather have wholesale inside their existing Shopify store than on a separate B2B Wave-style domain. The biggest price drop plus the biggest architectural shift toward Shopify-native.

Strengths

  • • Roughly an order of magnitude cheaper than B2B Wave Pro
  • • Mature, long-established Shopify B2B app (price rules, net terms, payment terms, volume discounts)
  • • Same-store experience — buyers see one URL, one theme, instead of MyCompany.b2bwave.com
  • • 21-day free trial

Trade-offs / when it's wrong

  • • Couples B2B logic to your live retail theme — changes to one can affect the other
  • • Requires the Shopify App Store
  • • Less standalone-portal polish than B2B Wave's dedicated B2B platform
  • • No bundled Odoo connector

Source: apps.shopify.com/wholesale-gorilla

2

Sparklayer

Free plan + paid from $49/month · Free plan available · paid trial via Shopify App Store

Shopify App Store overlay app · same-store wholesale experience

How Sparklayer compares

Closest fit if: Merchants who want the deepest Shopify integration possible without going to Shopify Plus, at a fraction of B2B Wave's price. The free plan also makes it the lowest-risk way to test a Shopify-native overlay before committing.

Strengths

  • • Free plan exists — easiest no-cost way off B2B Wave to evaluate
  • • Strong reputation for Shopify-native UX and theme integration
  • • Paid plans start at $49/month — well under B2B Wave Pro
  • • Same-domain wholesale experience

Trade-offs / when it's wrong

  • • Lives inside your live theme — same coupling concern as Wholesale Gorilla
  • • Requires the Shopify App Store
  • • Standalone B2B-portal feel is the opposite of what B2B Wave offers — if you wanted that separation, this is the wrong direction
  • • No bundled Odoo connector

Source: apps.shopify.com (Sparklayer)

3

Shopify native B2B (on Shopify Plus)

Included with Shopify Plus: ~$2,300/mo (3-yr term) or $2,500/mo (1-yr) · Via Shopify Plus sales

Built into Shopify Plus · company accounts, B2B checkout, payment terms

See native B2B trade-offs

Closest fit if: Brands already on Shopify Plus, or doing enough revenue to justify the Plus platform fee. Replaces both B2B Wave and any third-party Shopify B2B app with first-party features.

Strengths

  • • Deepest possible Shopify integration — it is Shopify
  • • No third-party platform fee on top — drops B2B Wave's subscription entirely
  • • Plus-only B2B features: unlimited catalogues, direct catalogue assignment to companies and locations, deposits, partial payments

Trade-offs / when it's wrong

  • • Requires Shopify Plus — a major monthly platform commitment that dwarfs even B2B Wave Pro
  • • Configuration depth means a longer rollout than swapping one app for another
  • • Not a realistic option unless you already qualify for Plus

Source: help.shopify.com — Shopify Plus plan

4

Hasil Pricing

Starter $29 / Growth $69 / Plus $129 per month · 14-day free trial · no credit card

Separate gated subdomain ({store}.hasilportal.com) · Admin API token only · never touches retail theme

Start 14-day free trial

Closest fit if: Merchants who liked B2B Wave's separation from the retail storefront but want a much lower price, no Shopify App Store dependency, no theme edits, and an optional Odoo ↔ Shopify sync from the same vendor. A philosophical cousin to B2B Wave, not an overlay app.

Strengths

  • • No Shopify App Store, no Shopify Partner account, no theme edits — Admin API token only
  • • Runs on its own gated subdomain — keeps the separation B2B Wave users are used to, without B2B Wave's platform price
  • • Never handles funds — orders flow as Shopify draft orders, you invoice via Shopify
  • • Bundle with Hasil Sync for two-way Odoo ↔ Shopify at 20% off the second product — no other option here ships this
  • • Raw webhook payloads auto-purge after 30 days

Trade-offs / when it's wrong

  • • Newer product than B2B Wave, Sparklayer or Wholesale Gorilla — smaller third-party ecosystem and fewer integrations
  • • Wholesale lives on {store}.hasilportal.com, not a fully custom domain like B2B Wave allows — if a vanity B2B domain is non-negotiable, rule this out
  • • Not on the Shopify App Store — if procurement requires App Store-listed apps, rule this out

Source: hasil.io/#pricing

For reference: B2B Wave itself is $19/month + $1/order on Pay As You Go, with the serious Pro tier starting at $295/month, running on MyCompany.b2bwave.com with an optional custom domain (b2bwave.com/pricing). Pricing and capability data compiled from each vendor's public pricing page as of 2026. Always re-verify on the vendor site before signing a contract — pricing changes.

Where Hasil fits on this map

Hasil is #4 on purpose. Here's when it's the wrong choice.

Hasil sits last because it's the closest in philosophy to B2B Wave itself — a separate gated portal, not an overlay on your retail storefront. Most people searching for a B2B Wave alternative are actually trying to move toward Shopify, not further from it. Be honest with yourself before switching:

  • Skip Hasil if your reason for leaving B2B Wave is that you want wholesale on the same URL as retail. Hasil keeps wholesale on a separate subdomain — that's an overlay-app job (Wholesale Gorilla or Sparklayer).
  • Skip Hasil if you need a fully custom B2B domain (b2b.yourbrand.com as the canonical portal URL). Hasil uses {store}.hasilportal.com — B2B Wave supports a custom domain here and Hasil currently does not.
  • Skip Hasil if your team specifically wants apps distributed through the Shopify App Store (procurement, vendor management, single-pane billing).
  • Skip Hasil if you need the most mature feature surface in the category. B2B Wave, Wholesale Gorilla and Sparklayer have shipped longer; some edge-case workflows exist there that Hasil hasn't built yet.
  • Consider Hasil if you liked B2B Wave's separation from retail but not its price, App Store dependence isn't a requirement, and you'd value bundling Odoo ↔ Shopify sync from the same vendor.

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FAQ

B2B Wave alternative — common questions

What is the best B2B Wave alternative for Shopify merchants?+

It depends on why you're leaving B2B Wave. If the issue is price, Wholesale Gorilla (from $34.95/month) and Sparklayer (free plan + paid from $49/month) are dramatically cheaper than B2B Wave's Pro plan ($295/month). If the issue is that B2B Wave is a standalone platform on its own domain instead of an integrated Shopify experience, any Shopify App Store overlay (Sparklayer, Wholesale Gorilla) puts wholesale inside your existing storefront. If you specifically want to leave the Shopify App Store entirely and run wholesale on a separate gated subdomain via Admin API token only, Hasil Pricing is the fit.

Is there a cheaper alternative to B2B Wave?+

Yes — by a wide margin. B2B Wave's serious tier (Pro) starts at $295/month. Wholesale Gorilla starts at $34.95/month, Sparklayer offers a free plan plus paid from $49/month, and Hasil Pricing starts at $29/month. B2B Wave's Pay As You Go plan exists at $19/month + $1 per order, but it's designed for very low-volume merchants (under 100 orders/month) and gets expensive fast above that.

What's the difference between B2B Wave and a Shopify app like Sparklayer?+

Architecture. B2B Wave is a standalone B2B ecommerce platform that runs on its own URL (MyCompany.b2bwave.com or a custom domain) and integrates with Shopify as one of several connectors — it sits beside Shopify, not inside it. Sparklayer and Wholesale Gorilla are Shopify App Store overlay apps: wholesale features layered onto your existing Shopify storefront on the same URL as retail. B2B Wave gives you full separation; the Shopify apps give you native integration.

Which B2B Wave alternative integrates with Odoo?+

None of Wholesale Gorilla, Sparklayer, or Shopify native B2B bundles a dedicated Odoo connector — they all leave Odoo sync to a third-party iPaaS (Zapier, Make, dedicated connectors). Hasil ships a sibling product, Hasil Sync, that handles two-way Odoo ↔ Shopify sync (products, prices, inventory, orders). The Pricing + Sync bundle is 20% off the second product.

Does B2B Wave work on the same domain as my Shopify store?+

No. B2B Wave runs on its own subdomain (MyCompany.b2bwave.com), with the option to connect a custom domain — but it remains a separate platform, not a section of your Shopify store. Shopify overlay apps like Sparklayer and Wholesale Gorilla stay on your existing Shopify URL. Hasil takes a third path: a separate gated subdomain ({store}.hasilportal.com), but driven by your Shopify catalogue and customers via Admin API token — so wholesale is isolated from retail without being a fully separate platform.

How do I migrate from B2B Wave to another platform?+

Export your customers, price lists, and product catalogue from B2B Wave first. Wholesale Gorilla, Sparklayer, Shopify native B2B, and Hasil all support importing customer groups and price lists from CSV, or building them directly from Shopify customer tags. How long the move takes depends on the complexity of your tier structure and how many custom price lists you maintain — not on how fast the new tool installs.

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