Updated 2026 · Ordered by fit

Wholesale Gorilla alternative:
4 honest picks for Shopify B2B.

Wholesale Gorilla (Lite $34.95 / Advanced $69.95 / Premium $149.95 per month, 21-day free trial) is a well-liked Shopify App Store overlay that's careful not to inject messy code into your theme. People leave it for two recurring reasons: B2B prices are set product-by-product rather than via true group price lists, and several important features (custom signup forms, advanced exclusions, advanced quantity discounts) sit behind the $149.95 Premium tier. This list is ordered around those two pain points — and around the fact that Shopify's own native B2B changed the game in April 2026.

Quick verdict

If you only read one section

  • You want true bulk price lists, not product-by-product → Sparklayer.
  • You haven't checked Shopify native B2B since April 2026 → Try it first; core B2B is now included on every paid plan.
  • You want a fully standalone B2B portal beside Shopify → B2B Wave.
  • You want OUT of the App Store and OUT of your theme → Hasil Pricing (architectural opposite of an overlay app).
  • You also need Odoo ↔ Shopify sync → Only Hasil bundles it (Pricing + Sync, 20% off the second product).

The list

4 Wholesale Gorilla alternatives, ordered by fit.

#1 directly fixes the two biggest Wholesale Gorilla complaints. #2 may remove the need for any third-party app at all. #3 is the standalone-platform path. #4 is the furthest architectural move. Every row links to the vendor's own pricing/help page so you can verify.

1

Sparklayer

Free plan + paid from $49/month · 14-day trial · free plan available indefinitely

Shopify App Store overlay app · same-store wholesale experience

How Sparklayer compares

Closest fit if: The most direct fix for the two biggest Wholesale Gorilla complaints. Sparklayer ships true bulk price lists (spreadsheet upload, automated rules, per-customer/group pricing) instead of product-by-product manual pricing, and doesn't gate the core B2B feature set behind a $149.95 tier.

Strengths

  • • Bulk price lists with spreadsheet upload, automated rules, and per-customer/group pricing — the exact gap Wholesale Gorilla leaves
  • • Free plan available — lowest-risk way to evaluate before committing
  • • Core B2B features available on entry tiers rather than gated behind Premium
  • • Same-store experience, same Shopify-App-Store distribution model as Wholesale Gorilla

Trade-offs / when it's wrong

  • • Still lives inside your live theme — same coupling concern as Wholesale Gorilla
  • • Still requires the Shopify App Store
  • • No bundled Odoo connector
  • • Migration mental model is similar to Wholesale Gorilla, but you do have to rebuild price lists in Sparklayer's format

Source: apps.shopify.com (Sparklayer)

2

Shopify native B2B (every paid plan, as of April 2026)

Included with any paid Shopify plan · Plus adds more (~$2,300/mo) · Already in your existing Shopify plan

Built into Shopify · company profiles, catalogs, volume discounts, payment terms

Compare to Hasil

Closest fit if: Anyone currently paying for Wholesale Gorilla who hasn't checked Shopify natively since April 2026. Core B2B (company profiles, up to 3 catalogs, volume discounts, payment terms) is now included on every paid Shopify plan — for a meaningful share of merchants, that removes the need for a third-party app entirely. Plus still adds depth on top.

Strengths

  • • Zero extra subscription on top of Shopify — drops the Wholesale Gorilla bill to $0
  • • Deepest possible Shopify integration — it is Shopify
  • • Company profiles, up to 3 catalogs, volume discounts, and payment terms on every paid plan since April 2026
  • • Plus tier (~$2,300/mo) adds unlimited catalogues, direct catalogue assignment, deposits, partial payments

Trade-offs / when it's wrong

  • • If you need more than 3 catalogs or advanced B2B checkout, you still need Shopify Plus — a major platform commitment
  • • Less specialised UX than a dedicated B2B app for complex wholesale workflows
  • • Configuration depth means a real rollout, not a one-click app install

Source: help.shopify.com — B2B on Shopify

3

B2B Wave

Pay As You Go $19/mo + $1/order · Pro from $295/month · 14-day free trial

Standalone B2B ecommerce platform · sits beside Shopify on MyCompany.b2bwave.com

Compare to Hasil

Closest fit if: Wholesalers who want a fully separate B2B portal with strong rep tooling, a dedicated B2B URL, and don't mind running it as a distinct platform alongside Shopify rather than as an overlay inside Shopify.

Strengths

  • • Mature, B2B-only product with focused feature set (quotes, sales reps, mobile ordering app)
  • • Standalone portal — full separation from your retail storefront
  • • Pay As You Go tier ($19/mo + $1/order) works for very low-volume B2B; supports custom domain on higher plans

Trade-offs / when it's wrong

  • • Pro tier starts at $295/month — materially more than Wholesale Gorilla's full Premium tier
  • • Shopify is one integration, not the native home — Shopify-specific depth varies
  • • Runs on MyCompany.b2bwave.com, not your Shopify URL — buyers context-switch between two platforms
  • • No bundled Odoo connector

Source: b2bwave.com/pricing

4

Hasil Pricing

Starter $29 / Growth $69 / Plus $129 per month · 14-day free trial · no credit card

Separate gated subdomain ({store}.hasilportal.com) · Admin API token only · never touches retail theme

Start 14-day free trial

Closest fit if: Merchants who specifically want to escape the Shopify App Store / theme-coupling pattern that Wholesale Gorilla and other overlay apps share — and who'd value bundling Odoo ↔ Shopify sync from the same vendor. The architectural opposite of Wholesale Gorilla, not a feature-for-feature clone.

Strengths

  • • No Shopify App Store, no Shopify Partner account, no theme edits — Admin API token only
  • • Runs on its own gated subdomain — retail theme and conversion rate stay untouched
  • • Never handles funds — orders flow as Shopify draft orders, you invoice via Shopify
  • • Bundle with Hasil Sync for two-way Odoo ↔ Shopify at 20% off the second product — no other option here ships this
  • • Raw webhook payloads auto-purge after 30 days

Trade-offs / when it's wrong

  • • Wholesale lives on a separate subdomain, not the same URL as retail — if you specifically want one storefront, this is the wrong pick
  • • Newer product than Wholesale Gorilla, Sparklayer or B2B Wave; smaller third-party ecosystem
  • • Not on the Shopify App Store — if procurement requires App Store-listed apps, rule this out
  • • Not a dedicated price-list editor — prices come from a synced source (Shopify catalogue, or Odoo via Hasil Sync)

Source: hasil.io/#pricing

For reference: Wholesale Gorilla itself is Lite $34.95 / Advanced $69.95 / Premium $149.95 per month with a 21-day free trial, distributed via the Shopify App Store and overlaying B2B onto your existing storefront. Pricing and capability data compiled from each vendor's public pricing/help page as of 2026. Always re-verify on the vendor site before signing a contract — pricing changes.

Where Hasil fits on this map

Hasil is #4 on purpose. Here's when it's the wrong choice.

Hasil sits last because it's the furthest architectural move from Wholesale Gorilla — and most people searching for a Wholesale Gorilla alternative want something close to Wholesale Gorilla, not the opposite. Be honest with yourself before switching:

  • Skip Hasil if your wholesale buyers must check out on the same URL as your retail buyers. That's the one thing a separate-subdomain portal can't give you — Sparklayer or Shopify native B2B is the right call.
  • Skip Hasil if your core need is a powerful price-list editor with spreadsheet upload and automated tier rules. Hasil isn't a price-list editor — prices come from a synced source. Sparklayer is the fit.
  • Skip Hasil if your team specifically wants apps distributed through the Shopify App Store (procurement, vendor management, single-pane billing).
  • Skip Hasil if Shopify native B2B already covers your wholesale needs. Since April 2026 it's free on every paid plan — paying any third party when native is enough is just a bill.
  • Consider Hasil if the App Store / theme coupling is the friction you're trying to remove, or you need Odoo ↔ Shopify sync from the same vendor.

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FAQ

Wholesale Gorilla alternative — common questions

What is the best Wholesale Gorilla alternative for Shopify?+

It depends on which Wholesale Gorilla limitation you're trying to escape. If the issue is product-by-product manual B2B pricing and you want true bulk price lists (spreadsheet upload, automated rules, per-customer/group pricing), Sparklayer is the most direct fix. If you'd rather drop the third-party app entirely, Shopify's native B2B is now included on every paid Shopify plan as of April 2026 — try it before paying anyone. If you want a fully separate B2B portal beside Shopify, B2B Wave fits. If you want OUT of the Shopify App Store and OUT of your theme — and ideally bundled Odoo ↔ Shopify sync — Hasil Pricing is the architectural opposite.

Why do merchants switch from Wholesale Gorilla?+

Two recurring reasons. First, B2B pricing in Wholesale Gorilla is set product-by-product rather than via group-wide price lists / pricing tables — this is painful on large catalogues. Second, several important features (custom signup forms, advanced exclusions, advanced quantity discounts) are gated behind the Premium plan at $149.95/month, so merchants on Lite ($34.95) or Advanced ($69.95) hit a wall and have to either pay up or migrate.

Is Shopify native B2B enough to replace Wholesale Gorilla now?+

For many simple wholesale setups, possibly yes. As of April 2026 Shopify rolled core B2B features down to every paid plan — company profiles, up to 3 catalogs, volume discounts, and payment terms are included without going to Plus. That alone covers a lot of what merchants buy Wholesale Gorilla for. Shopify Plus (~$2,300/month) still adds depth: unlimited catalogues, direct catalogue assignment to companies, deposits, and partial payments. Try native first; only add a third-party app once you hit a concrete gap.

Which Wholesale Gorilla alternative has bulk price lists?+

Sparklayer is the strongest here: bulk price lists with spreadsheet upload, automated rules, and per-customer or per-group pricing — exactly the gap merchants leave Wholesale Gorilla over. B2B Wave also supports group price lists and CSV import as a standalone B2B platform. Hasil takes a different route: prices in Hasil come from a synced source (Shopify catalogue, or Odoo via Hasil Sync), rather than being a price-list editor itself.

Which alternative integrates with Odoo?+

None of Sparklayer, Shopify native B2B, or B2B Wave bundles a dedicated Odoo connector — Odoo sync is left to a third-party iPaaS (Zapier, Make, dedicated connectors). Hasil ships a sibling product, Hasil Sync, for two-way Odoo ↔ Shopify sync (products, prices, inventory, orders). The Pricing + Sync bundle is 20% off the second product.

How do I migrate from Wholesale Gorilla?+

Export your customer groups, price rules, and any product-level B2B prices from Wholesale Gorilla first. Sparklayer, Shopify native B2B, B2B Wave, and Hasil all support importing customer groups and price lists from CSV or directly from Shopify customer tags. Actual migration time depends on how complex your tier and discount structure is — not on the new tool's install time.

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